FUTURE PERSPECTIVE
Atatürk University has set a slogan (in the Service of Life, always forward ...) that reflects its mission and vision. "In the Service of Life ”refers to the mission and “Always Forward"   refers to the vision. In the service of life has been linked to the tree of life in the University's logo, and the concept of always forward  has been linked to the look of the double-headed eagle in the logo. Our university, which considers education, research and contribution to society as a whole on the way to becoming a new generation university, explains its vision and mission in terms of this integration.
MISSION
"In the Service of Life ”
It is to contribute to the region and the country; to carry out activities of design and innovation  based on high technology; to educate qualified individuals through formal and distance education and to enrich science and art in terms of universal values.
VISION
“Always Forward”
It is to become "pioneer as its name" and a new generation world university and making  transformations in its region as it constantly develops itself.

FUNDAMENTAL VALUES
Scientificity: Based on scientific criteria and truths.
Innovation and Entrepreneurship: Realizes new and different applications in areas that will increase its effectiveness.
Participation and Sharing: Decisions are made with participation and news is shared transparently.
Learning Orientation: Facilitates and improves the learning experience of all individuals.
Respecting endeavor and appreciating success: Efforts are respected and recognized.
Being loyal to the national and universal values: In addition to being loyal to the values of our country, universal values are also protected.
Social, cultural, environmental and artistic sensitivity: Sensitivity for  the problems and needs in social areas.